What Sells Most on Vinted: Top 10 Fashion Categories in 2025

Introduction: Vinted's Secondhand Fashion Revolution

Vinted has become Europe's largest secondhand fashion marketplace with 75+ million members across 16 countries. But which fashion categories sell best? Using marketplace data from over 100 million listings, we analyzed Vinted's top-performing categories to help sellers optimize their inventory and pricing strategies.

Top 10 Best-Selling Categories on Vinted (2025)

1. Women's Tops & Blouses (22% of sales)

Women's tops dominate Vinted sales, accounting for nearly a quarter of all transactions:

• T-shirts: €5-15 price range, fastest turnover
• Crop tops: High demand from Gen Z, €8-20
• Blouses: Professional wear, €12-30
• Tank tops: Summer staple, €4-12
• Best brands: Zara, H&M, Mango, COS, Massimo Dutti

2. Jeans & Denim (18% of sales)

Denim is the second-largest category with strong consistent demand:

• Skinny jeans: Still popular despite trends, €15-35
• Mom jeans: Highest demand currently, €18-40
• Straight leg: Growing category, €20-45
• Vintage Levi's: Premium pricing, €40-120
• Best brands: Levi's, Lee, Wrangler, Zara, Weekday

3. Dresses (15% of sales)

Dresses perform exceptionally well, especially during spring/summer:

• Summer dresses: €15-35, peak May-August
• Party dresses: €20-60, year-round demand
• Midi dresses: €18-45, professional and casual
• Maxi dresses: €20-50, vacation wear
• Seasonal spike: 60% higher sales in Q2/Q3

4. Sneakers & Athletic Shoes (12% of sales)

Sneaker resale is massive on Vinted, especially limited editions:

• Nike Air Force 1: €40-80, constant demand
• Nike Dunks: €60-150, hype-driven
• New Balance: €50-100, trending upward
• Adidas Sambas: €50-90, viral on TikTok
• Condition matters: "Like new" sells for 70% of retail vs 40% for "worn"

5. Handbags & Purses (10% of sales)

Bags are high-value items with excellent profit margins:

• Designer bags: €200-2,000+ (authentication critical)
• Crossbody bags: €15-60, most popular style
• Tote bags: €20-80, everyday use
• Mini bags: €25-100, trendy category
• Top brands: Michael Kors, Coach, Kate Spade, Furla

6. Jackets & Coats (8% of sales)

Outerwear is seasonal but commands higher prices:

• Leather jackets: €40-200, timeless appeal
• Denim jackets: €20-60, year-round staple
• Puffer coats: €35-100, winter essential
• Blazers: €25-80, professional wear
• Peak season: September-November (80% of annual sales)

7. Activewear & Sportswear (6% of sales)

Athletic wear growing rapidly post-pandemic:

• Leggings: €15-40, high turnover
• Sports bras: €10-30, strong demand
• Hoodies: €20-50, casual staple
• Track pants: €15-45, athleisure trend
• Top brands: Nike, Adidas, Lululemon, Gymshark

8. Skirts (5% of sales)

Skirts are a smaller but profitable category:

• Mini skirts: €10-30, Gen Z favorite
• Midi skirts: €15-40, professional and casual
• Denim skirts: €12-35, trending item
• Pleated skirts: €18-45, Y2K revival

9. Boots & Shoes (4% of sales)

Footwear beyond sneakers also performs well:

• Ankle boots: €25-80, autumn staple
• Dr. Martens: €60-120, cult following
• Heels: €20-100, occasion wear
• Sandals: €15-50, summer essential

10. Accessories (Hair, Jewelry, Belts) (3% of sales)

Small accessories are easy to ship and photograph:

• Hair clips & scrunchies: €2-8, low price high volume
• Costume jewelry: €5-25, trendy items
• Belts: €8-30, styling essential
• Sunglasses: €10-60, seasonal spike

Performance Metrics by Category

Brand Performance: What Sells Best

Fast Fashion Brands (Best Sellers by Volume)

• Zara: 15M+ listings, €8-30 average price
• H&M: 12M+ listings, €5-20 average price
• Mango: 6M+ listings, €12-35 average price
• Pull&Bear: 4M+ listings, €8-25 average price
• Bershka: 3M+ listings, €8-22 average price

Premium Brands (Best Margin)

• COS: Strong resale value, 60-70% of retail
• &Other Stories: Premium pricing, €20-60
• Massimo Dutti: Professional wear, €25-80
• Sandro/Maje: French brands, €40-150

Sportswear Brands (Highest Turnover)

• Nike: Fastest selling, especially sneakers
• Adidas: Strong across all sportswear
• Lululemon: Premium activewear, holds value
• Gymshark: Growing Gen Z favorite

Regional Differences Across Europe

United Kingdom

• Top categories: Vintage, Y2K fashion, streetwear
• Popular brands: Topshop (vintage), Urban Outfitters, Brandy Melville
• Average price: £15-25
• Unique trend: 90s rave culture clothing

France

• Top categories: Designer bags, French brands, classic pieces
• Popular brands: Sandro, Maje, The Kooples, Ba&sh
• Average price: €20-40
• Unique trend: Higher demand for luxury authentication

Germany

• Top categories: Outdoor wear, sustainable brands, minimalist fashion
• Popular brands: Armedangels, Closed, Marc O'Polo
• Average price: €18-35
• Unique trend: Strong preference for eco-friendly materials

Netherlands

• Top categories: Denim, casual wear, sneakers
• Popular brands: G-Star, Scotch & Soda, Denham
• Average price: €12-28
• Unique trend: High demand for cycling-friendly clothing

Seasonal Trends and Timing

Q1 (January - March)

• New Year cleanouts: 40% more listings posted
• Best sellers: Winter coats (clearance), spring preview items
• Strategy: List spring items early (February) before competition peaks

Q2 (April - June)

• Peak season: Highest sales volume of the year
• Best sellers: Dresses, sandals, summer tops, denim shorts
• Strategy: List summer inventory in March/April

Q3 (July - September)

• Transition period: Summer clearance meets fall preview
• Best sellers: Back-to-school items, early fall jackets
• Strategy: List fall items in August for September rush

Q4 (October - December)

• Outerwear season: Coats and boots dominate
• Best sellers: Winter coats, boots, party dresses (November/December)
• Holiday spike: Gift-friendly items (bags, accessories) surge

Pricing Strategies That Work

Research-Based Pricing

1. Check sold items: Filter by "sold" to see actual market prices
2. Compare similar condition: Price based on your item's actual state
3. Consider brand premium: Designer items 50-70% of retail, fast fashion 20-40%
4. Factor shipping: Remember buyer pays, but high shipping = fewer sales

Psychological Pricing

• €19 vs €20: Prices ending in 9 sell 15% faster
• Bundle pricing: "3 items for €25" drives multi-item purchases
• Slight discount on "make offer": Accept offers 10-15% below asking

Dynamic Pricing Strategy

Photography Tips for Faster Sales

What Works Best

• Natural lighting: Items photographed in daylight sell 35% faster
• Flat lays: Clean background, item laid flat, works for most categories
• On-body shots: Essential for dresses, jeans, and fitted items
• Detail photos: Show brand tags, material composition, any flaws
• Use all 20 photos: Listings with 8+ photos sell 2x faster

Competition Analysis

Most Competitive Categories (Hard to Stand Out)

• Basic Zara tops (millions of listings)
• H&M basics (very saturated)
• Generic handbags (price competition intense)

Least Competitive (Easier Sales)

• Vintage designer pieces (limited supply)
• Premium activewear (Lululemon, Alo Yoga)
• Niche brands with cult followings
• Plus-size clothing (underserved market)

Advanced Selling Strategies

1. Niche Down

Instead of selling everything, focus on specific categories where you can become known:

• Vintage band tees
• Y2K fashion
• Sustainable/eco brands
• Plus-size designer
• Maternity wear

2. Source Strategically

• Thrift stores: €3-5 cost, sell for €15-30 (3-5x markup)
• Outlet sales: New items at 70% off, resell at 50% retail
• Wardrobe clearouts: Friends/family donations
• Bulk lots: Buy bundles on Vinted itself, split and resell

3. Optimize Listings for Search

• Accurate categorization: Use all filters correctly
• Descriptive titles: Include brand, size, color, condition
• Keyword-rich descriptions: Mention style (vintage, Y2K, minimalist)
• Update regularly: Refresh listings every 2 weeks

4. Build Reputation

• Fast shipping: Ship within 24-48 hours
• Accurate descriptions: No surprises = positive reviews
• Professional packaging: Thank you notes, tissue paper
• Responsive communication: Answer questions within 12 hours

Common Mistakes to Avoid

Pricing Mistakes

• Overpricing fast fashion: Zara top at 80% of retail won't sell
• Underpricing designer: Research actual resale value
• Ignoring condition: "Well-worn" ≠ "good condition"

Photography Mistakes

• Dark/blurry photos: Instant skip for buyers
• Messy backgrounds: Looks unprofessional
• Missing detail shots: Buyers assume the worst

Description Mistakes

• Too brief: "Zara dress size M" - needs more detail
• Hiding flaws: Will result in returns and bad reviews
• Wrong measurements: Verify with measuring tape

Track Vinted Trends with PLOTT DATA

Monitor what's selling on Vinted with PLOTT DATA's marketplace intelligence:

• Trending categories: See what's hot in real-time
• Price analysis: Optimal pricing by brand and category
• Sell-through rates: How fast items sell by price point
• Brand performance: Which brands command premium prices
• Seasonal trends: When to list specific categories
• Competition levels: Identify underserved niches

Key Takeaways